You could check the Annual Report. I did.
I don't see a line item for 'advertising", within their SG&A expenses. For that matter, I don't see a line item for rent or utilities or photo-copy paper either. Perhaps each is normal, expected and not material within the context of that total? And pale into insignificance compared to exploration costs etc?
It is not something that has particularly troubled me as a potentially frivolous or wasteful expense as I don't seem to be bombarded by what I regard as unnecessary sponsored articles in terms of frequency or content. Till we have other forms of fund raising, CR has been (and may continue to be) the only source of funds to further the exploration journey....and as such i would expect the company to maintain knowledge and awareness of the company and its potential, within the larger investor community. Provided it is not deliberately misleading or irresponsible ramping, it would appear a sensible thing to allocate some dollars to. IMO of course.
Meanwhile, we have some massive, fundamental valuation type of events looming. Big Picture.
All IMO. GLTA.
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