Techfacts, 2018 was a slow year for ohm sales. NO QUESTION there. It was a new product and didn't do ALL the things the customer wanted. Particularly, controlling the energy usage. My optimism for ohm sales is multi-fold. (1) Lifx give control to the lighting, which makes up over 1/2 of the energy costs. BUD ohm combined with the lifx sensors is a game changer. (2) Regulatory changes in Europe and the UK introduced from 1 April 2019, will force customers into action with regards to their energy monitoring and consumption. 2018 was a year on inaction as extra costs of monitor was a hard sell. (3) LIFX is not a lighting company. Its the sensors that are in the lights that BUD is interested in. Its the data from those sensors thats the key here. (4) LIFX management and team have done extremely well in a short time from a crowd funded beginning. They will add considerably to the BUD team. Who know what they will come up with next. Maybe they can control the power switch or the HVAC in buildings. The expansion of the lifx reach in the commercial and industrial space has exponential potential. Maybe they will move into the lucrative "grow light " products as green house farming expands rapidly in coming years. Having the highest Lumens in the word certainly puts them front and centre here. (5) Considerable work occurred during 2018 on these whales. They are all still in play. They are obviously closer now than 12 months ago.
Once again these are only my opinions. DYOR.
BUD Price at posting:
6.7¢ Sentiment: Buy Disclosure: Held
