Media Updates, page-1388

Ha, A2M's share price was in the $7's when Freedom thought they would crash the A2 party and join in the fun. Well lets look how each has fared over the period of a year. Pity the poor A2 holders who thought a new entrant would mean the party was over and got out.
FNP has gone from $5.20 to be around $4.86 while poor A2M has gone from mid $7's to nearly double touching $14 this week.

Just because you are a big fish in the sea does not mean you can release a copycat product that is capturing your market share and think you are going to ride your competitors coat tails to success and halt their growth. First mover advantage and a brilliant choice in logo and name by the A2M marketing dept has made our company synonymous with the A2 success story.

Freedom thought they would give it a swing and the even bigger gorilla in the room Nestle thought they would jump onboard too. What have Geoff and his successor Jayne had to say at report time since both tried to crash our party. "We are not seeing any slowdown despite the efforts of new entrants to this space".

They knew the day would come and were prepared for them. Instead of taking market share they seem to of given the science of A2 more visibility and credence in the marketplace effectively giving us free advertising to increase our market share at our competitors A1/A2 milk sales expense..