Media Updates, page-1382

Another great find @Sharing990. This forum is a great place for shareholders to share gems of information like this.

Jayne is right, its not only the percentages of growth we should be looking at but the fact that those growth figures have come off the not inconsiderable base we are already achieved. Its like a obscure car company crowing of 100% increase in sales in Australia when it comes of a base figure of a few dozen sales in the previous year. They say like Apple, its hard for such big increases when you are already so big but each report card time we always surprise the market with such stellar growth figures.

The USA fresh milk sales are going gangbusters for us. Like any new business you have to write off plenty of money to get your product out there and make it noticed in the marketplace. The fact they have got so far in so little time in a tough market is outstanding. We have always been gobsmacked of how successfully the non dairy synthetic milks have been able to take market share from the real thing every time we do our shopping when we are over in the States. The US dairy producers have been asleep at the wheel while the synthetic milks have painted them in a bad light and seem to have more shelf space than the real thing from what we have seen over the years. Investors need to realize If we get to 10% of market share of the US milk market like we have already have achieved in Australia its more than all the total milk sales in Oz. Even if we get half way to those figures put those numbers in your calculations into what they will add to the bottom line in reports to come and the corresponding effect to our PE and SP.

Instead of the US dairy industry trying to hobble our growth by attacking claims about the science of A2 they should be supporting us for being the new Milk entrant in the US that has a credible point of difference that is taking the fight to them to reclaim market share back to real milk.

Jayne is questioned what should the investors be making of them spending more in advertising in China. She basically replies that they have already captured +5% of a massive market and our product is already well received and trusted in that market place. The ball is rolling down the hill and picking up size and pace and that increased spend in getting the product more well known and visible is only going to accelerate our numbers in that region. 

She makes note that she has come on board a company that has already done so well and instead of people expecting just incremental gains from here she is alluding to much bigger growth going forward. She has taken the baton from Geoff B and is off and running. Adding to the headcount and reshuffling existing members on board for the expected growth to come. Once new plants, partners and supply come online I think future reports are going to shock and awe the market and our competitors whose our increasing market share has come at their expense.

I think Jayne biggest challenge in future interviews after report time is to restrain her exuberance so she does not have a Tom Cruise moment and start jumping on her chair when she is questioned again about the companies future prospects !