NZ Ministry for Trade scoffs at suggested trade tensions, page-13

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This is a downramping firm. The size of the market and the growth rate are nonsense. Look at a2m in Australia 33% of the addressable milk market and still growing. A 10% share of the US milk market would be huge and by itself much larger than 1.5billion. For example sales of milk in the US were just under 48billion last year, so a 10% share of that market is 4.8billion which a2 products could reasonably expect. Total world fresh milk sales are over 450billion, so 10% which a reasonable expectation is 45billion not 1.5billion, total utter rubbish.