write down of intangibles and goodwill, page-10

This company PGH ticks a lot of the boxes from a macro point of view . But on the shop floor PGH just can not get it right. "Thinking aloud " just where is the problem, , a very competitive market, no competitive advantage in the marketplace, economics of scale or a management team that is lacking! skills.
To me a write down of goodwill is past mistakes of management decisions.
Roe is low and needs to be higher for a manufacturing concern. The process and assets generating income needs to be used more efficiency. In other words the allocation of capitals needs to be better to stop the declining share price.
Write offs improve the short term ROE but can management maintain this improvement and became efficient.
Comments welcome where is the problem?