Ann: FBR signs MOU to establish joint venture with Brickworks, page-146

How is it the biggest threat?

Will it push the cost to lay bricks down to 20c in a very short period of time through competition?

I wonder how a price war would affect both parties (traditional versus FBR), imagine sabotage from an angry builder 'the rise against the robots Terminator style', fascinating to watch from sidelines.

Everything comes down to cost to produce really, it might not be economically viable to produce a house with custom bricks on custom pads, with custom channels and door frames etc, volumes and supply rule the world.