If Catapult is chasing after retail market, they should go with the major retailers (JBHiFi, Myer,DavidJones). If they are going after the teams (as per latest Playr team offering), then there may be more consultation required? Maybe this is when the training of the retailers would help to answer their questions? In any case, a lot of marketing & Sales expenses can be reduced if the major retailers are carrying that risk and burden. However, at the end of the day, it's also a question then on how much margin is eroded by putting them to the retailers.
I want to see Catapult talking about the analysis of the pros and cons of this approach. The shareholders deserve to hear it! (hinting to the Investor Relations person of Catapult)
Ann: Preliminary 1H19 Results, page-23
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