The more I read about SplitIt the less I believe in the product. There are too many similarly named companies and it took me a couple of Google searches to find information about the company that wasn't about the IPO. It seems difficult to track how much you're owing and when as you can't do it via an app and have to log into the SplitIt webpage. You can link Afterpay and Zippay to both credit cards and debit cards and I don't think that the remainder shows up as debt either. Their website is clean but it seems more tailored to the retailer and it's not as appealing and glossy as Afterpay's which is focused on the consumer. They might have more retailers than Afterpay and be in more countries but the names aren't as big. What sets SplitIt apart is that you can use multiple cards which sounds like a headache to do and you can set longer payment terms. But you can only split debit payments for 3 months for purchases up to $400 but then maybe up to 36 months with a credit card. Is the 36 months for unlimited large purchases (if so then that should be regulated) and if not, why bother with purchases that only cost a few hundred. Shoppers can try up things for up to 90 days before deciding whether or not to keep it and I wouldn't go for those terms if I were merchant.
It has some big name investors but then again, so did Juicero.
SPT Price at posting:
$2.65 Sentiment: None Disclosure: Not Held