Originally posted by Amused observer
Probably have to move it off the shelf or the spoil date means it will get discarded...and replaced with something more attractive and generates a better shelf turnover. A hard reality. If you think this is tough try the soft cheese market, it is even worse and spoiled product is a lot higher - just ask someone at Lion Dairy and Drinks how bad it is.
Chobani has smashed the retail yoghurt market and come from nowhere to being the top yoghurt seller in Australia, it is American. It has displaced Yoplait in terms of market share. Wonder how far down the list AHF yoghurts are? In the occasionally available boutique section down in the low visitation corner of the store perhaps?
it's definitely not an easy market. Nothing is easy nowadays, as long as you have a nice product and can capture the latest trend you will be a winner. I don't expect it to perform in all stores, but i do conduct weekly checks on product turnover. I must say that i am very happy with the result so far. My family enjoys the product and since it was put on special this week we have loaded up our fridge with it.
Ultimately, i believe the profit margin will come from the company owned brands. The contract packing for The Collective will help generate initial cash flow and provide exposure. But the real earnings will come from the Camperdown range. Maybe sometimes this month we get to see some more products been introduced.
Originally posted by Amused observer
Probably have to move it off the shelf or the spoil date means it will get discarded...and replaced with something more attractive and generates a better shelf turnover. A hard reality. If you think this is tough try the soft cheese market, it is even worse and spoiled product is a lot higher - just ask someone at Lion Dairy and Drinks how bad it is.
Chobani has smashed the retail yoghurt market and come from nowhere to being the top yoghurt seller in Australia, it is American. It has displaced Yoplait in terms of market share. Wonder how far down the list AHF yoghurts are? In the occasionally available boutique section down in the low visitation corner of the store perhaps?
