Fantastic win, lots of potential in a new market. Not sure what this business has to do to get the market's attention. One interesting change was Swifts description of themselves. They have added ADVERTISING SOLUTIONS PROVIDER.
I don't think the market understand this potential. They will be able to generate additional revenue from the same screens and have the ads focussed on the target market (Age care, tourists or mining workers). Advertisers will be more attracted to this option rather than broad based advertising.
Ann: Swift Expands into Vietnam, page-8
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