Let's face it the Google map product has probably been too cheap for too long, but the price rise is also very dramatic and will likely shake up the industry a fair bit and ensure people are looking at alternatives. To show you the impact on a business, see the article below on Metlink in NZ.
https://www.stuff.co.nz/business/in...le-price-rise-off-the-rails-metlink-complains
my bet is google or Apple buy NEA, page-3
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