Ann: Family Zone to launch in India with Vodafone and Micromax, page-35

The 10c a month is an example mentioned earlier in the thread. I don't know what will be charged to subscribers in India but I'm sure it won't be much more than that.

Of course we would have a better idea and be able to better assess what value this adds to the company if management actually talked in any financial detail in these announcement rather than just talking about the size of the population.

The point I'm making is that a lot of that 100,000 subscribers will be made up of very low ARPU customers that will not significantly increase revenue and management/staff will be disproportionately rewarded for that effort.