Ann: March 2018 Quarterly Report & Appendix 4C, page-15

While the company presents an opportunity in a long term, there are things that investors look at and make decisions on buying/keeping/selling stock

- Company growth - in this case it is impressive but I have a feeling many had hoped for a more rapid growth
- Profit - determines company's ability to sustain itself and an opportunity to earn money from dividends. In this case there is no profit and it is very far from becoming a profitable business.
- Cash and assets held - good situation here but we can see that the amount of cash held is declining and soon we are facing either more loans or more shares sold to raise capital
- Cash flow - cannot say anything good here

As eqz pointed - it is a startup, it really is still taking off and 2018 is the year when it will build its basics. However, if you look at the growth rate of the business vs the net losses it looks like it will take a while before they start making profit which is concerning.