Prosumer

The market for this product is unbelievably huge.....first to market (worldwide) with the ability to leverage our position as global leader.  
Every level under the pro's from semi pro to 13 y/o youth teams (see video) will be seeing this as a great opportunity to do something that the very best do (track movement, provide feedback & manage loads etc), and at an affordable price.

All sporting organisations (soccer #1 target) with the ability to afford the product will be jumping on for the reasons mentioned above as well as FOMO.  With the competitive nature of sports, no one wants to be seen to be behind the game in terms of technology and products that enhance individual and team performance.  Once this product gets out into enough schools and through different sporting competitions the sales momentum will build significantly imo.

I don't believe the market truly understands the opportunities that lie ahead for CAT from their upcoming prosumer release and taking their video analytics & tactical product to the global market.  The SP is being priced purely on current numbers and not factoring any of these upcoming products that should significantly enhance revenue growth.   

New prosumer offering due in Q4, anyone know whether it's expected early or late in the quarter?