From Wikipedia
Unlike online sales on marketplaces like Amazon, the operation of a TMall shop requires a specialized and dedicated cross-functional team. Such a team can either be employed by the merchant inhouse or, as in most cases, is managed through a certified Tmall Partner[16] Agency ("TP") which operates the store on an ongoing basis on behalf of the shop owner.
Why does it need a specialized and dedicated cross functional team?
Sounds labour intensive and where's the point in that?
Ann: Half Yearly Report and Accounts, page-23
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