Ann: Trading Halt, page-29

A more likely sales pattern would be:
1st Qtr: $4.58 mill
2nd Qtr: $7 mill ( roll out & xmas etc)
3rd Qtr: $10 mill (established sales and easter)
4th Qtr: $8.4 mill (established sales and take away easter factor)
total $30 mill
If my numbers are anywhere close (and I am totally speculating here), then it is possible that we may see 10% greater than $7 mill, ie a material change, in revenue, based on their November statement at the AGM re sales ahead of expectations.
Thats my 2 cents worth.
Have a good new year...