Can BIGTINCAN make it BIG?, page-79

Yes that’s right poorly understood by retail investors...the BTH hub has a real ROIC for sales forces looking to improve conversion and penetrate their respective accounts. BTH provides the smarts to capture the sales conversion of the best sales operative and then push the knowledge out to the broader sales channel, thereby raising the skill level of the whole sales force. Add in the seamless API integration to SalesForce.com which has 30 per cent share approx and you already have a beach head into the US market. Unlike many Aussie Tech that prove up the model domestically BTH are already proven in the USA and have a large indirect sales support function force to support the channel partners. When you build out the investment case for the stock there are multiple levers here that make the investment compelling. I tend to agree with comments here that MC is too low when you overlay quality lens against something like LVT which is a skin fashioned around a single product SharePoint and who’s business model is heavily reliant on Microsoft.