This suggests the CEO has a direct personal interest to not announce positive news prior to the AGM. The share price will drift lower until the AGM. His option price will be set at 43% above the price prior to the AGM and the announcement of the positive news. The reverse also holds. The CEO has a direct personal interest to announce negative news prior to the AGM so the share price reflects that negative news.
Birdman's quote applies to the 2015 AGM. I wonder if it also applies to the 2017 AGM. It could explain why there is no update on sales in the US.
Undercurrent of Management Failure, page-5
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