I can see how the revenue might work , a 50/50 split between sports hero and the marketing company , I assume the marketing company be it a telecoms, an airline , or a other retail company offers a prize that users pay to play with the aim of winning that prize by competing against the other users
Revenue from playing is shared 50/50
I see this form of marketing taking off very similar to how Facebook have monetised itself and their share price has continue to head north
Ann: Launch of upgraded SportsHero gamification app, page-3
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