If they were facing zero growth and had $3 eps, than I can see a $30 share price. This isn't the case.
Have a look at the last few quarterlies and wait for the full year results.
The business is expected to bounce back significantly in FY18 on the back of increased direct exports to SE Asia, and over supply in the Aus retailers is now likely resolved after the ass fell out of the Diagou trade in 2016.
The profit growth will come from increasing direct exports to SE Asian countries. This will primarily be China but also, Vietnam, Korea, Indonesia and others. This is why it won't trade at $30, the growth realised and projected.
Median analyst EPS expectations for FY18 is $4.60 (commsec). After the full year results and management commentary this should become clearer for investors.
The short interest may be justified in the very short term as they may disappoint in Q4 FY17, but I'm looking more than 6 months out.
BKL Price at posting:
$87.61 Sentiment: Hold Disclosure: Held