Something STL could be doing better is selling itself to institutional investors. I'd like to see the company do more presos around Australia. Hopefully it can attend the micro-cap conference in Sydney/ Melbourne this year.
I could be wrong. But I think the story is going under the radar. Institutions tend to love non-sexy businesses. That said, they may question the growth potential on offer. However, you merely need to look at the trajectory of the revenue/ EBITDA growth over the quarters. Still, STL seems like its missing something that shareholders aren't buying. I think they could do better at selling the potential future. We can all see where the company is now. But why buy ATM's when the environment is moving towards electronic currency.
I think STL should have a slide that shows their top 10 ATMS and how profitable they are in their presentations. I also think it should try and push into the Asian and Indian markets. They have alluded towards it. But its like buying an out of the money call option at 0.01 cents. No one believes it will happen. I think STL would be good by employing a director with access to international markets. Not sure whether Todd has the connections? Maybe he does. He has been in the business for a long time. Anyone care to comment?
I just don't think the company sells its potential near term direction and 'future' enough. People only see it as an ATM company. Yet, there are companies with less revenue who are worth 5x as much because they are perceived as an EFTPOS business (i.e. the future). I believe the issue with STL, and why the share price hasn't gone anywhere, is that the market believes its a company of the past. Of course, that could change with a slightly different marketing tactic.
I guess having the audited results and launching the EFTPOS business will be a turning point in the company's affairs. So, I await. But I think something needs to change on the marketing front to position the company as a innovator and a necessity during the modern day economy. I also think it could promote its ATM business better, as people see it as a thing of the past - especially during the bitcoin era.
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