This auction will be very interesting...
The finance guys would have already set a budget..
TPG have the second largest market share in the Fixed Market overtaking Optus.
Vodafone have No Fixed.
With TPG's purchase of the 2600MHz frequency at the previous auction, they will need to buy the 700MHz frequency as well to make a viable mobile service.. or they will probably be forced to make a really crappy network on 2600MHz only under the use it or lose it rules.... So I expect TPG to go hard..
Both TPG and Vodafone really need 2 x 10MHz channels to make a viable 700MHz Network..
For TPG getting the 700MHz Spectrum would also mean that they would become a takeover target..
One wonders if the auction process will be manipulated as it has in other countries.
So what happens if TPG and Vodafone take out the 2 x 5MHz and 2 x 10MHz and Optus gets none?
Individually they would have a pretty average mobile network, and wouldn't be able to compete against the big two... The plan often is to merge and join the Spectrum Assets
If they merged, they would have 2 x 15MHz and a bigger fixed base than Optus.....
This auction could be a catalyst for a merger.. No Doubt they have thought about it...
If TPG and VHA win the auction speculation should be high for a future merger.
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