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equityma

1,018 Posts.

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27/07/16

19:32

Post #: 18381813
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Originally posted by equityma ↑

OOI is too smart because I like the View on Demand VOD but I'm wondering if the company offers that service in other countries.

The company should work with fashion designers and event managers to offer free lending service to models or artists. It's the most effective way to advertise their luxury products.

Every piece of jewellery was hand made and It took so long to make one but investors only value their cash in the bank?

This is not a resource stock.
The company should do more charities to prove it's rich, not going bankruptcy.

Consumers have plenty of cash to spend once consumer prices do increase.

https://www.plukka.com/blog/

How Plukka Is Setting the Standard for Clicks and Bricks

Emili Vesilind | July 14, 2016 |

Joanne Ooi
Plukka
plukka.com
facebook.com/plukkajewelry
Instagram/Twitter: @plukka

“I want to be the Sephora of jewelry,” says Joanne Ooi, cofounder and CEO of online fine jewelry retailer Plukka. “Sephora only does cosmetics and they have their own stores—and their expertise is peerless.” The aspiration is, of course, sky-high. But Ooi, a longtime brand and marketing expert who divides her time between Hong Kong and Suffolk, England, is undoubtedly on her way to building something big, and eventually even disruptive, within the jewelry industry. Plukka debuted as an innovative flash-sale site for high-end, one-off fine jewelry. But in 2014, Ooi rebooted the company as a clicks-and-bricks jewelry firm, albeit far from a traditional one. Plukka, which has hosted a series of high-wattage pop-ups in major cities since launching, currently has physical shops in London and Hong Kong, but will add more in to-be-announced locations. The firm recently revamped its cool View on Demand (VOD) service—an option that lets online shoppers order a selection of jewelry delivered to their home by a trained sales consultant. There’s no telling if the service will flourish, but Ooi likes experimentation. “Whatever I’m doing, I’m trying to be way out in front,” she says. “I never hesitate to take risks.”

What made you pivot away from the flash-sale business model?
It’s still a genius premise. But you need a huge level of scale when you’re selling a product in that high price range. We realized that we didn’t have the audience share to make that model sustainable—in less than a three-year period, at least. Then we said, “Let’s do made-to-order product in a catalog.” So the next iteration was introducing designers, and that brought us to a whole new chapter. We realized the demand for content around designers was big; it seemed like it was the leading edge of engagement in terms of newsletter content. People are thirsting for stuff about designer personalities. We were still doing flash sales, but we realized that in the long term, the lifetime customer value for that [flash sale] person is very questionable. On the other side, you have people who are crazy about the dream, crazy about the creativity. They were being seduced by the discovery machine. So we eliminated flash sales in 2014.

What was behind the decision to have physical stores?
We opened a pop-up boutique in Hong Kong’s most [prestigious] shopping mall. And it became very obvious to us that the conversion we could achieve was excellent with a brick-and-mortar boutique. I was also exposed to a McKinsey report that guided our decision-making to do a bricks-and-clicks strategy full-force. It basically said that jewelry is a high-sensory category requiring touch. It also talked about how the jewelry industry was massively localized and massively fragmented. We decided we needed to become the single best retail and marketing solution for independent designers. The brick-and-mortar creates a kind of marketing halo, too. Having boutiques in places like the Peninsula hotel in Hong Kong or on Madison Avenue—those are invaluable cues to the consumer that we’re not some fly-by-night thing.

How would you describe Plukka to a jewelry designer?
Right now we are the only plug-and-play marketing and distribution solution for independent jewelry designers. You don’t have to do anything if you work with us. You can come to me with your collection and we’ll do everything. We’re basically a jewelry marketing company and retailer mashed into one. We’re end-to-end. It’s superefficient. You’re a designer and you have a sample collection of 100 pieces. You don’t want to have to make consignment collections for Lane Crawford, Barneys New York, etcetera. And with those department stores, their primary business isn’t jewelry anyway. We, as your parent company, tell your story with romance and integrity. There is no freestanding international multibrand fine jewelry retailer—we are the first. Our company is about being reactive, dynamic, nimble, and making decisions on the fly, based on statistics.

Photograph by Marta Kochanek

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I thought Plukka jewels are free of charge.

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THE GOSS

JULY 24 2016

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James Matthews and Pippa Middleton at Wimbledon two weeks before they were engaged. Photo: Karwai Tang
Pippa Middleton may have almost upstaged her older sister at her own wedding and now in the engagement ring stakes.

While Catherine, Duchess of Cambridge scored the late Princess Diana's ring when Prince William got down on bended knee, the news of Pippa's engagement to hedge fund manager James Matthews not only had pop culture enthusiasts celebrating the fact she is will officially link the reality TV show Made In Chelsea to the royal family, but her sparkler sparked conversation in the jewellery world.

Advertisement
Matthews, a financier Middleton previously dated in 2012, popped the question with a three-carat art deco-style engagement ring last week. According to experts the 32-year-old party planner's ring, which cost an estimated $350,000, has more appeal to those in the bridal market than Catherine's.

The main reason?

Catherine, Duchess of Cambridge and Pippa Middleton's respective engagement rings. Photo: Getty
"Most women still want a diamond," Elle Hill, co-founder of high-end fine jewellery e-tailer Plukka, said.

"A diamond is still a girl's best friend and the fact that her fiance has managed to step outside of convention with the Art Deco setting is a bonus."

The Duchess of Cambridge and Prince William admire Cate's engagement ring in 2010.
While Hill says the quality of both rings would be "among the highest quality available for their respective stones, given the means of their purchasers", Middleton's slightly more humble adornment is kinder to the hip pocket of the person doing the proposing and to the finger of who is being proposed to.

"Size-wise, Catherine's is larger – a whopping 12-carat Ceylon sapphire surrounded by about 14 brilliant cut diamonds. Pippa's, on the other hand, is estimated at three to four carats in total. So not only the carat weight but also the millimetre 'footprint' of the ring is much smaller."

Interestingly Hill is now working with Prince Harry's ex-girlfriend Chelsy Davy, who operates her own jewellery line. Aya, an ethical jewellery company inspired by her home country of Africa, is now sold online via Plukka.

Should Harry ever decide to rekindle his romance with Davy, Hill believes he will have his work cut out for him when it comes to the choice of ring.

"Two months' salary is still the rule [for an engagement ring budget]. But a husband who saddles a new wife with wedded debt is not appreciated," she said.

"Chelsy is passionate and uncompromising about using only the best quality gemstones and materials in her jewels. She was very intelligent, articulate and independent-minded, but I expected that."

Kate Middleton’s Sister Pippa Gets A Costly Engagement Ring: Know More About Pippa’s Engagement Ring!
Shruthi PK 9 hours ago No Comment Yet

Pippa Midddleton
PKA Price at posting: 5.0¢ Sentiment: Buy Disclosure: Held
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