aldi research, page-16

Yep,things are only going to get tighter for WOW,the next business model that is going to start to implode for them will be Dan Murphy's,their prices are already starting to creep up in a major way and they are meant to be destination store withs large overheads that are offset by a large customer count that will begin to decrease as they are no cheaper to a standard stand alone bottle shops in pricing,why do you think coles are rolling back first choice stores(their GP at the Coles supermarkets are about 2 % less than woolworths ,hence they aren't funding the First choice model any longer .The stores have to stand on their own feet).Woolsworths needs to follow suit,at which time the Dan's model will start to have its wheels fall off.