Ummm just my opinion this is probably on the simpler side of SaaS tech.
The development phase will go smooth; its a very straight forward and simplistic concept/field for a dev company to make. No hiccups from a technical perspective unless they hire some grad from UTS.
The COO will "initially target the beauty, health and fitness industries."
Considering the COO's background i would assume she has alot of moving power in those industry:
BOYS, have a look at your NEW COO!!!!
https://www.instagram.com/itsannabelslade/?hl=en
http://chadwickmodels.com/models/annabel-slade/
https://www.linkedin.com/in/annabelslade
Now do you believe for 1 second that she, a 27 year old with no I.T/Software development experience (in fact, bare minimum HR experience to be quite frank) actually did genuinely put this concept together with over 950 man hours spent so far?
Aside from that, bring on the multibag