A significant arrangement with Triple J
destra signs exclusive three year digital distribution deal with
ABC’s triple j youth network
Melbourne, 12th April 2006 – MP3 Music Network, a wholly-owned division of destra
Corporation Limited (ASX: DES), has signed an exclusive three year digital distribution deal with
the ABC’s triple j youth network.
“We are excited that our partnership with destra will enable our listeners to interact with triple j and
Australian music through entirely new media platforms, said Linda Bracken, Manager, triple j.
“Triple j and destra are developing a new range of digital services that we believe will change the
Australian music industry. Our combined objective has been a passionate commitment to
developing and promoting local Australian music artists. We have worked closely with destra over
the past twelve months to develop an innovative digital music experience across the triple j youth
network. We believe the triple j brand represents the best of Australian new music.”
Domenic Carosa, CEO destra said, “To date, much of the discussion surrounding digital media and
music has been relegated to the technology sphere. We are experiencing a maturation of the
Australian digital music industry with content becoming the focus and priority. Australian audiences
want the ability to discover and access new artists in their own time via their preferred platform.
“Content and brand partnerships provide key differentiators for local digital service providers. The
triple j contract is a huge win for destra and positions us as an Australian market leader in the
provision of compelling digital music services.”
Triple j will launch the destra-enabled on-line, digital service in July.
-ends-
For further information;
Antonia O'Neill (02) 9270 0240 / 0417 252 805
About MP3 Music Network;
MP3 Music Network is a division of destra Corporation (ASX: DES)
MP3 Music Network have partnered with 3 Mobile, offering Australia’s first mobile, subscription
based, digital music download service. The service allows 3 customers to download music from
destra’s MP3 Music Network (MP3.com.au) for playback on individual mobile handsets. Through
the company’s partnership with Intel, its music service is also accessible via the television with
Intel Viiv technology-based PCs.
MP3.com.au was awarded the prestigious Hitwise Online Performance Award for the # 1 website
among internet users in the 'Entertainment - Multimedia' category. Recently, MP3 music network
became the largest independent music network in Australia with the acquisition of the music
websites www.thescene.com.au and www.tranzfusion.net.
In March 2006, destra’s MP3 music network launched into eight new markets (USA, UK, NZ, UK,
Canada, Spain, Italy and France) as the world's first provider of multi-channel MP3 music
download service.
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