Article on Bruce Gordon, page-12

Above 25 cents, it will get there, look at BSkyB buying the EPL rights, see there is value in having a third commercial TV licence, u can show big events, TV shows for maximum viewing figures. Pay tele/Cable/Internet can't do that. SuperRugby is failing as there is no free-to-air coverage compared with cricket, AFL, soccer, basketball, Women's Sports. SuperRugby & Rugby is no longer a minority sport, it is a sport of foreigners in Australia, So the Free-to-air model works, has a price, others will need to feed that price. Lachie & James should start knowing the value of things not just the price IMHO but DYOR.