No, no silly. They are a medical technology company with a wealth of experience and track record of success in the health sector who have engaged a digital media agency to build them an app...
"...Isobar has now completed extensive device testing to ensure the suitability of a consumer grade monitor suitable for App delivery...
However, this clever clever board thinks outsourcing validation of a consumer grade monitor to a digital media agency is a good idea?
Ann: BPO Responds to Explosive Demand for E-Health Consumer Prod, page-3
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