datadot - what a great idea!, page-5

i was about to say that i don't think that this sort of product will take off as well......but then i realise that it has more to do with the entire insurance issue....

the CEO who is also a part-founder of the technology, has vast experience in the insurance area.......

so although i don't think that people will run out and buy the spray-can to spray on their "asset", so that if it's stolen and then found, it can be identified accordingly........it has more to do with whether the insurance premiums on their assets go down if they get it DDT-sprayed, which will decide whether this creates decent revenues or not...........in which case - as long as the insurance industry buys the idea, they will then possibly implement it into their packages.......and that is what i think that the revenue potential hinges on....