esn & mkb - a comparative analysis, page-186

Noah seems to be an interesting person to have been involved.

Funniest tidbit though - when I was talking to a developer that I work with about this stock and mentioned that the now Google chief games designer was involved, he asked me (taking the piss) what games development google does. My response was ummmmmmm...........

Still think there is money to be made here but I am a little more circumspect in my analysis.