esn & mkb - a comparative analysis, page-139

hedrox,

If all of the 511,558 users were subscribers then we'd all be called Richie Rich!

This would be the result if all were subscribers as you suggested (JUST FOR EXAMPLE - DON'T TWITCH):

On a serious note, I have been watching the users tick up nicely every day and look forward to seeing how it translates into paid conversions and revenue.

Even if we get a 10% conversion rate to subscribers then that's still 1.5c and 5 times the current SP (and that's only from the web-based version).

In saying that, the iPad version downloads will be much easier to download and play, and hopefully will result in significant income which the management is so excited about.