ttv numbers, page-3

I think their strategy is more about 'mass marketing and promotion' to the existing database of customers and perhaps leveraging off their Facebook/Twitter presence. I'm on the www.checkin.com.au mail list and I'm receiving at least 4 emails a week, which doesn't cost them a cent. Google ads / YouTube (pay per clicks) can get expensive and sometimes doesn't have the desired impact. They'd be better off developing an iPhone app or iPhone friendly website and build on the existing customers before they waste too much on advertising.