I think some run may still be in this however the technology here is not going to revolutionize the world, there are very very very low barriers to entry and minimal or no intellectual capital as far as I know? A competitor can start offering identical (or better) services for half the price tomorrow.
Other companies like NEA have patented technology and low likelihood of competition as well as relatively fixed cost structures. Much more attractive in long run.
MBE I believe has mobile technology exclusive to them, again far more fixed cost structure with the ability to tap into global advertising markets.
In saying all of this they could do OK and grow but to be a MC of $30 million is a lot of risk considering how little we even know about NPAT on top of the points raised above.
An interesting story, will be good to see how it progresses and def still has my interest and on the radar.
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