Rathmore I know where you're coming from. I have been in similar situations where the value I saw in companies caused me to buy at levels which in retrospect were much higher than I could have bought at.
It is an unfortunate reality that many KEY investors will be hurting, and the unfortunate truth is that the best time to buy is often the time when sentiment is at its worst.
It would be a tough decision to average down for existing holders as emotion and capital allocation comes into it, however for fresh investors this really is a no brainer.
KEY Price at posting:
1.2¢ Sentiment: Buy Disclosure: Held